It is clear that search engines work on keywords, but your content’s authenticity can impress users. However, users want elaborated information if they search for something. It doesn’t make sense if your website is present on the first page but not providing valuable information.
What is the Helpful Content Update?
A search engine like Google takes the initiative to reward content that gives readers a worthwhile experience. It emphasizes the content solely written for the users, not for the search engines. Therefore, it always looks for the high-quality content that should be present on your website. However, the update launches a new site-wide signal that is considered concerning with the ranking of website pages. Afterward, it recognizes content that is not valuable and does not benefit users. There is a high possibility that those websites that don’t offer helpful content will not perform well on SERPs. Therefore, it would be better to remove unhelpful content in order to rank in the search engine.
Our “helpful content update” launching next week will better surface original, helpful content made by people, for people, rather than content made primarily to gain search traffic. It’s part of a broad effort to show more unique, authentic info in results https://t.co/LlCqoP4RPy
— Google SearchLiaison (@searchliaison) August 18, 2022
Summary of Google’s Helpful Content Update:
| Announced | August 18, 2022 |
| Rollout | Begins the week of August 22, 2022 |
| Searchers Impacted | English- language searches globally |
| Goal | Make it easier for users to get to know useful content that can help them. |
| Industries Specified | Online Education, Arts and Entertainment, Shopping, Tech, and Product Reviews. |
How did your website get a negative impact from this update?
Unhelpful Content:
When it concerns unhelpful content, it is written by an individual on a particular topic without solid expertise. Besides this, it also follows outdated SEO rules; it won’t help you. When you use low-quality content, then it won’t help to get higher rankings. Therefore, you must emphasize writing high-quality content so that users get to know authentic information. However, you must try to write something different instead of copying other websites’ content. It becomes mandatory to write relevant and unique content for users first and not to please search engines.
Moreover, for some topics, you can follow the strategy of EAT (Expertise, Authoritativeness, and Trustworthiness). If all these attributes are missing, then this update will have a negative impact on your website. Most importantly, it would be best if you remembered the concern with this update is site-wide. The term side-wide states that if you prepare a perfect article for your main topic, low-quality content on your website doesn’t allow you to rank higher. The best alternative to deal with this situation is to improve the quality of your content for your website. Here are some of the niche that gets adversely impacted through this update-
- Shopping
- Arts/Entertainment
- Tech & Tech-Related Companies
- Online Education Sites
- Product Reviews Site
The primary reason these niches get affected is that their content is written only for ranking in the search engines. But these websites cannot offer helpful information to the users as it matters the most. It is not just all about ranking but providing accurate information is also necessary. Therefore, you must consider these aspects so that you can provide the best information from your side to users.
How can HCU 2022 uplift your ranking?
Helpful Content:
The google helpful content update gives more importance to focusing on people-first content. While writing the content, you should never forget to write it for users so they can solve their queries. Besides this, you must provide all the relevant information so that they can gain knowledge about a new topic. Due to this, you should always formulate the content so users can easily understand what you are telling. Ultimately, what matters the most is that users get a satisfying experience by reading your article. Even though many people use strategies like keyword stuffing and spin articles in order to rank in SERPs. But all these strategies don’t work for you to rank higher as you are just doing spamming.
How can you protect your website from penalties?
It is evident that you must protect your website from being penalized by the new Google update. Therefore, you must consider the following points while writing the content-
- Write for users first, not to please search engines.
- Don’t write content on various topics with the motive that one can rank in search results.
- There is no need to take support of automation plugins that will help generate content on different topics.
- Writing the same content and not giving your personal touch.
- Don’t write content for Google preferred word count.
If the website gets penalized on some sections because of the google helpful content update algorithm, it will impact the entire website while following the same strategy. Besides this, it will also lower the rankings of your website as your website is not providing beneficial information. However, the main motive is to uplift the rankings; your content is an essential attribute. Now, it’s clear that everything relies on your content and should be up to the mark. Another vital thing is that your article has the potential to solve visitor queries.
FAQs
Q.1-Is Google’s helpful content update similar to Panda?
Ans. Even though both the updates are concerned with content, this update is entirely different. Further, it gives more importance to reviewing your SEO strategies.
Q.2-Should you be worried about Google’s helpful content update?
Ans. Yes, if you are spamming your content. No, if your content is authentic.
Q.3- Is Google using machine learning to identify unhelpful content?
Ans. Yes, Google is using AI to identify unhelpful content.
Conclusion
In this article, you’ve learned about Google Helpful Content Update 2022. This update proves that content is king, and you shouldn’t use duplicate content as it won’t work for you. Google AI is advanced as it can quickly recognize spamming activities. In addition, its main motive is to provide helpful information to all users not to please search engine.Therefore, by knowing this update you should try to give authentic information to all the users that will increase their knowledge.
What do you think about this update? Please share your opinions with us.
