You are here to know what is keyword density in SEO. But first, understand what it actually means. It refers to the ratio or percentage of the overall word count that is concerned with a number of times a keyword emerges within the content. In addition, it is also known as keyword frequency, which is concerned with a particular keyword present on a web page. However, keywords play a significant role in ranking when it comes to SEO.
Due to this reason, you have to pay more attention to it because it is concerned with ranking. It becomes mandatory to check that you are not overusing those specific key terms because it can decrease the rankings on Google. Moreover, the primary goal is to enhance search engine visibility as it matters the most. In this case, you need to follow Google’s algorithm to get better results. In addition, the algorithm of Google emphasises the percentage of keywords present on website content.
Even though in some cases, if Google rectifies that there are too many keywords in the content, it is considered spam. Besides this, you might receive penalties for this. You have to make sure that you are following the correct manner while placing all the focused keywords in the content. Through this blog, you will get to know all the essential details that can be very helpful for you.
Formula to check keyword density in SEO
Here is the formula to check keyword density in SEO
First, divide the number of times a keyword is used on a page by the total number of words on a page. However, another formula to find out the keyword density is “term frequency-inverse document frequency” TF-IDF. It will evaluate the frequency of a particular keyword on specific pages (TF) against the number of times this word appears across multiple pages on your site (IDF). Even though the result will give an analysis concerned with the relevancy of keywords present on specific pages. The primary goal is to know the rarity of keywords that is present in different documents. IDF is measured in between the numeric values of 0 and 1. However, if the results are near 0, then it means the word’s usage is more on different pages. If it seems to be near 1, it indicates that it is present on an individual page and not on others.
Keyword Stuffing
The term keyword stuffing refers to the overuse of keywords that will make the text very hard to understand for users. But a search engine like Google did not consider it as a fair practice. Furthermore, it will lower those website pages that follow the keyword stuffing format. However, Google prefers to emphasise those website pages that offer helpful information to the readers. During the early years of SEO, more usage of keywords will help in better ranking. But the Google has changed its algorithm, and this style of format doesn’t work to enhance the ranking at search engine.
Importance of Keyword Density for SEO
When Google is more aware of the fact that is concerned with keyword stuffing. In addition, Google made some algorithm modifications that enhances the importance of keyword density for SEO strategy. However, it becomes vital to create interesting and informative content so that it can become helpful for the readers. It is quite evident that a search engine like Google goes through the content present on the website. But it puts more emphasis on those particular keywords that are coming up frequently.
Besides this, it will ignore those very ordinary terms as it looks for those good keywords. In this case, you have to do keyword research work so that it goes well with the content. Another vital attribute is paying attention to those single keywords that can be present at a substantial percentage. Moreover, when the density of a specific key phrase is higher, it indicates the topic is entirely related to it.
How much Keyword Destiny is good for SEO?
Even though there is no fixed percentage score that is concerned for ideal keyword density that is good for SEO. The primary goal is to rank higher at the search engine as it matters the most. Moreover, it would be best if you follow to stick up to 2% keyword density. One of the essential things that you should follow is to avoid the practice of keyword stuffing for better ranking.
Best Keyword Density Checker Tools
Here are some of the best keyword density checker tools that can help you-
SEO Review Tools Keyword Density Checker
A tool like SEO Review Tools Keyword Density Checker is a free of cost tool that you can easily use to do your work. All you have to do is put the website URL and complete the captcha to check keyword density. However, this tool does not provide with detailed information, but it seems to be best to check keyword density.
SEOBook Keyword Density Analyzer
A tool like SEOBook Keyword Density Analyzer is a free tool, but you need to create an account. Moreover, this tool gives you the access to explore target keywords in the Google search engine. In addition, it has the potential to show the record of top-ranked pages that contain the same keyword.
Copywritely Keyword Density Checker
From a tool like Copywritely keyword density checker it highlights all the top keywords by density. Moreover, this tool offers limited options like eliminating stop words, and it doesn’t provide an alternative to add Meta Descriptions.
Best practices to Avoid Keyword Stuffing
Here are some of the best practices to avoid keyword stuffing that you can follow-
Assign a primary keyword to each web page
The initial thing that you can do is assign a primary keyword to each web page as it can be helpful. While doing this task, you should select those keywords that are entirely related to your content. After doing this, you don’t need to use those exact phrases in order to rank other website pages. Moreover, it will prevent your web pages from competing against each other for a single keyword and keep your content unique.
Write more than 300 words
The main motive is to increase the chances of ranking. Therefore, it would be better to write more than 300 words of content in the body section. Moreover, Google favours content that seems to be relevant, and it has the potential to solve queries of users.
Add secondary keywords, and long-tail keyword variations in the copy
One of the best ways is to add secondary keywords and long-tail keyword variations in the copy on the website page. More importantly, it will help a lot in order to increase the relevance of the primary keywords.
Add your keyword on the right page elements
It is essential to add your keyword on the right page elements because it helps a lot in keyword optimization. However, the crucial areas where you have to add keywords are page title, Meta description and first paragraph of the body.
Use the Appropriate Keyword Density
You have to remember to use the appropriate keyword density as it matters the most. It would be best if it would be around 2% that is set by Google.
Content Quality
In today’s time content quality plays a significant role. Therefore, you should write your content in the most natural way. However, you should not frame the content where it is mainly focused on the target keyword. But you should write the content in a way where you can add those keywords naturally. In addition, your first priority should be the user before executing on-page optimization for keywords.
Summary
In this article, you’ve learned about what is keyword density in seo. More importantly, it becomes necessary to follow a systematic pattern that goes well with Google algorithm. Thus, the main motive is to appear at the search engine and it becomes mandatory to follow the protocols. Furthermore, all these details allow you to see things in a bigger picture so that you understand things in detail.
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