Want to know how to solve technical SEO problems in a website. But first, understand what it actually means. The term technical SEO indicates those necessary updates that should be done on a website to that you have access. Moreover, it will leave its impact on aspects like web pages’ crawl ability, indexation, and ultimately, search rankings. It doesn’t do the work that is of analytics, keyword research, backlink profile development, or social media strategies. When we talk about SEO, technical SEO emerges as the fundamental step to enhance the search experience. However, website audits seem to be an essential factor in order to improve website’s efficiency.
The thing that matters the most is higher rankings at the Google, search engine. When it is concerned with ranking, then it becomes mandatory to check on technical issues. In this situation, you should pay attention to find out the solutions as it matters the most. In addition, the website audit highlights the prominent aspects like the website’s traffic, good quality of content, and many more things.
Due to all these reasons, the regular website audit seems to be prominent. There is a possibility that the website is facing some of the issues that will lower website traffic. In addition, it will affect the conversion rates, which is not beneficial at all. The primary goal is to stop the loss of customers as it will not help in business growth. Through this blog, you will get to know everything in an elaborated manner.
Why technical SEO is important ?
When it comes to enhancing a better search experience, technical SEO seems to be essential. It makes sure that your site is easy to navigate, and it doesn’t surround by any technical problems. Furthermore, it becomes mandatory to implement all the right tactics in order to gain organic traffic as it matters the most. Some of the website owners understand the significance of on-page SEO. But they consider technical SEO very complicated. Even though it is difficult, it will provide help when it is related to the website’s crawling.
Website technical SEO issues
Here are some of the website technical SEO issues that you should know-
Website Speed
What’s wrong?
Even though the website’s rankings on the search engine are entirely dependent on website speed as it plays a significant role. If the website is loading fast, then it will enhance the user experience as it matters the most. But in some cases where the performance of a website is slow, it will negatively impact the rankings. Furthermore, a search engine like Google will decrease the count of crawlers sent toward your site. However, if the server response time is more than 2 seconds, then it indicates that only some pages are indexed.
The Solution
For many years Google PageSpeed Insights seems to be of the preferred tools. In addition, this tool is capable enough for doing the work of testing and upgrading the website. Furthermore, it is an easy-to-use tool and it is made by Google. Besides this, it will help in the sphere to benchmark the site and mark them on a scale of 1 to 100. In addition, it can be used for devices like mobile and desktops.
Thus, when the number is higher, then it means that your site is loading quickly. Moreover, this tool’s User Interface (UI) is easy to understand, and when the test is performed, you will seek all the essential particulars. It offers things such as render-blocking code, TTFB, page sizes, and many more. Thus in each section, you will be provided a list of suggested pathways of action. By following those suggestions, it will help increase the site’s speed.
Broken Links
What’s wrong?
When your website has multiple pages, then the presence of one of one or two broken links is not an issue. But if there are many broken then it can result in so many problems that are present below-
When the crawler discovers so many broken links, there are greater chances of redirecting to other sites. Furthermore, it will result in your website’s pages being un-crawled and un-indexed.
It will leave a wrong impression on the page authority of a website.
The Solution
All you can do is just go to Google Search Console and click on the “Crawl Errors” option that is present under the crawl section. From there onwards, you will know that the website pages are showcasing 404 errors. Moreover, it becomes mandatory to fix 404 errors as soon as possible so that it doesn’t create difficulty for visitors.
Duplicate Content
What’s wrong?
You need to ensure that no duplicate content is present on your website as it will not be helpful in any case. Moreover, the copied content can influence the rankings. In addition, there are very high chances that Google will penalize those websites.
The Solution
The best solution of this problem is to use tools like Siteliner will help you to examine the website content. Thus, if the duplicate content arises, then you can take help from the two options that are present below-
Firstly, you have to trace the URL in Google Webmasters. Then go the settings option and select Site Settings where you have to choose the format of URL. Furthermore, when the search engine visits the site that is associated with a non-www version of your website. But you have opted for the option of www, but the link URL will be the www one.
There is the possibility of different URLs sharing the same content through backlinking and other tracking issues. In this case it would be better to take support of a canonical tag. In addition, when the crawler goes through this tag it will discover the link associated with the actual resource. As a result of this even the duplicate page link is considered with the original page.
Alt Tags is Missing
What’s wrong?
It is quite evident that there are many images where alt tags is missing that are present on the website. However, alt tags are referred as HTML attributes to images, and there can be the possibility that sometimes a picture is not loaded properly on the website. In this case, alt tags play an essential role as they will explain the content concerned with the image. In addition, it will strengthen the focused keyword that will help the crawler to know all the details.
The Solution
The solution of this problem is straightforward. You have to place the image element in HTML code and include alt tag into it.
Problems in Title Tags
What’s wrong?
Another problem is concerned with Title Tags and it can happen because of the following reasons.
Title Tags are copied
Absence of a title tag
Excessively short or long title tags
The Solution
The best way to solve this problem is to compact the tags that are present on the website page. However, the title tags of 70-71 characters seem to be right.
Messy URLs
What’s wrong?
The usage of messy URLs provides nothing to you or not to a crawler, and they are not user-friendly.
The Solution
Here are some of the steps that you can follow to resolve the problem-
Place keywords in the URLs
Use hyphens in order to isolate words instead of using spaces.
Try to make shorter URLs
Use lowercase letters
Low Word Count
What’s wrong?
The website pages that are ranking at top positions are also ranking by other keywords that are related with the content. Therefore, blogs that have low word count will not be helpful because in-depth information carries enormous significance.
The Solution
One of the best solutions is to do a good amount of research work for a particular topic. In addition, you should also look for those keywords that go well with the content. Besides this, you should include long-tail keywords in the subheadings as it matters the most.
Error in XML Sitemaps
What’s wrong?
Another problem is of errors in XML Sitemaps that will make Google more aware of the topic of your website. Therefore, when it is missing, then it will transmit the wrong data to Google. Furthermore, the search engine faces difficulty understanding the content present on the website.
The Solution
The presence of a landing page highlights the list of sitemaps that are submitted to the Google search console. Moreover, the primary goal is to solve the problem; then you need to install the sitemap generation submission plugin on your site. Thus, the usage of SEO plugins seems to be very useful. This solution seems to be very helpful to solve technical SEO problem.
Problems in Robots.txt
What’s wrong?
The problem in Robot.txt emerges when the website is not getting indexed by the search engine. Furthermore, spiders usually study this text file in order to find out whether they allo to index those URLs. In addition, it plays the role of a rulebook that is mainly concerned with crawling.
The Solution
The first step is to check the website for robots.txt. Later on, you have to type yoursite.com/robots.txt into the Google Search bar. It is quite evident that these files seem to be very different in comparison to others. However, you should watch out for Disallow. If you discover this, then you should immediately contact to the developer. However, the presence of disallowing lines indicates that you are not allowing the spiders to crawl your entire website. One of the important thing that you should keep in mind is that making changes in this can impact your website. So, it would be better to take help from an expert as they have the best knowledge to solve this type of issue.
Substandard Mobile Experience
What’s wrong?
Another issue deals with substandard mobile experiences because a search engine like Google will update itself. Similarly in the year of 2018 Google will give preferences to those websites that can be indexed on mobiles.In this case, it becomes necessary that the website should be mobile-friendly. Even though there are some websites that are not fully optimized when it is comes to mobile browsing. It is quite evident in the current scenario, that people tends to use the phone as it is more convenient to them. Furthermore, there can be a possibility that the visitors might skip the websites if they are not mobile-friendly. Thus, it becomes necessary to see that the site is completely optimize as it enhances user experience.
The Solution
In this situation, you must first ensure that you don’t block Javascript and images. It is very clear that the crawler will always see all the attributes to categorize the content correctly.
You need to design a website where users easily click on buttons and see all the relevant information you want to show them.
It would be good if you are not preferring to use flash content.
It is quite evident that searches that take place within the snippets stand out more on mobile devices. In addition, it will also get more clicks, so you should prefer to use schema.org structured data.
Summary
In this article, you’ve learned about how to solve technical SEO problems in a website. It is essential to solve these issues to enhance better rankings at Google. Besides this, you will understand all the things that are concerned with it. More importantly, if you work on all the issues then it will be very beneficial for you as it is concerned with ranking. Therefore, it becomes necessary to solve all the issues that are creating problem. But you have to make your mark. In this case, you want professional help developed for each situation you face.
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