Your customer’s opinions carry much more weight than what you have to say about your business. Even though getting more Google reviews is essential, followed by responding to them as you can’t deny this. Further, when you take an interest in responding to negative and positive feedbacks, you value your clients’ opinions. All this feedback showcases your potential to gain new customers, which is essential for your business growth.
Plus, they prove vital for local business, and primarily clients prefer to compare your business with others. Thus, feedback plays a crucial role in this process as it becomes a factor to stand out from competitors. When all the star rating and feedback is positive, there is a high possibility that more people will call you.
In addition, they will also take an interest in visiting your website, which acts as your business’s solid representation. However, a well-designed logo or an excellent profile photo won’t work for you when your ratings aren’t good. Therefore, the good ratings of your business seem to be a vital aspect.
As a result of this there are less chances where people come forward to contact you. When it concerns your presence on the Google search engine, you must emphasize acquiring peer endorsements in a feedback form. However, it proves to be a deciding factor from the starting. From this blog you will know things in an elaborated form.
Do more Google reviews help in SEO?
Even though Google Reviews will help in SEO, it enhances more visibility on search engines. When your business receives reviews in a good number, there is a high possibility that SEO rankings will go up. A search engine like Google takes the initiative to reward organizations that are getting positive feedback from the customer’s side. As a result, your website will rank higher in search engine result pages (SERPs) because you are considered more reliable. These ratings usually earn more weightage, especially in local searches, which is very important. In addition, you get a golden opportunity to gain new customers when you rank higher than your competitors.
Where do Google reviews appear?
All the Google reviews appear on your profile of Google My Business. From there onwards, a search engine like Google will show them in:
Google Local search results
When a user search for anything and the potential customer is close to your location, Google will display your business listing on its local search results pages.
Google Maps
When a user searches for your business name, it can be visible on Google Maps on search result pages.
Ways to get more Google Positive Reviews for your Business
Here are the ways to get more Google Positive Reviews for your business that can help you-
Send a Follow-Up Email
You must send a follow-up email to your customers and ask them to do their ratings. While you are sending emails to your customer, then remember the following things that are present below-
Be personal
Must thank your customer for selecting you.
Inform your customer that you value and go through all feedback.
Give more emphasis on telling your customer why their feedback is essential.
To make it easier for visitors, you can provide a direct link where they can quickly rate your business.
Create a reviews page on your website
The best way is to create a reviews page on your website that must be accessible from the navigation menu. It would help if you remembered that your page has Call to Action (CTA) in it as it is essential. As a result, it will increase the possibility of gaining new customers, which is a plus point for your business. In addition, you need to plan things in a way they think is essential to dropping their feedback. All you can do is highlight them through screenshots, but preferably you want them in text form. Usually, all the thoughts are keyword rich; that’s why they should be present on your website. When you perfectly display them so that Google crawlers can read them, which can be helpful.
Add a Review Link to Your Website
Another most accessible method is to add a review link to your website as it can help you. Besides this, you can go ahead with the option to create a custom link. You must be wondering what a custom review link is, the custom URL you can make for your clients. Afterwards, a box will pop up when your customers click on the specific link. Besides this, you can even place a link in the section of the website’s header or footer. Due to all these reasons, this strategy will help you a lot to gain more reviews as it matters the most.
Include feedback opportunities in surveys
When you ask your clients for feedback, they can sense that you value their opinions. Thus, you must include feedback opportunities in surveys when you convince them to fill out a poll or survey. But what matters the most is that you take advantage by asking them for their feedback at the present moment.
Ask for reviews on social media
In the current scenario, social media is a great communication platform. Therefore, you can even take the support of social media when it is concerned with asking for feedback. If you want to highlight them, you can upload a screenshot of the best feedback from your customers. Besides this, you need to focus more on sharing their experience with people out there.When they share their experiences, then it will leave a powerful impact. However, a platform like Facebook has its review system, so you remember it.
Create “leave us a review” cards
An offline method like creating leave us a review cards can help you in this entire process. You can have the cards that say something like Review Us on Google. Further, it becomes a way to help others identify your business.
Ask for Google feedback in person
When you indulge in the conversation with your clients, you can ask for Google reviews at that time. However, it isn’t about asking for feedback; you should emphasise how this feedback will help others know about your business. In addition, other users will also get the chance to see it when it is available online. So, you should ensure that you are providing the best services to them to acquire good feedback from their side. Even though their one small step can work in favour of your business. You can only provide a link to your website where they can drop their feedback.
Respond to your existing feedback
When you take an interest in responding to their feedback, you tell new visitors that you listen to customer feedback. Plus, this behaviour signifies that you value your customer’s opinion. There are two methods that you can follow while reacting to the input that is present below-
Positive Review: In this, you should be specific, timely and thankful for their 5 star rating.
Negative Review: Make sure that you are answering them politely. Most importantly, it would help if you looked to resolve the issue as it is the need of the hour.
Create a feedback instruction video
Besides providing a shortcut link, some customers give preference if they view the entire process. In this situation, you should go ahead with creating a feedback instruction video that can help them. When they watch the whole video, they get to know the entire process as it matters the most. With the help of this technique you can easily resolve your problem.
Include the Google review link in your email signature
The strategy to include a Google review link in your email signature becomes an effective way for more feedback. But it can be helpful to ensure that you communicate regularly through emails.
How to direct Google reviews to customers?
Now, it becomes easier to create a review link which is also known buy the other name of short URL. Further, this link becomes a pathway as it will take users directly to your Google My Business. Moreover, this page is present on the Google Maps and Google search engine result pages that has the information-
Name of the Business
Profile of the Business profile
Location of Business
Phone number
Online reviews
Steps to create a Google review link short URL on your computer
Firstly, log into your business profile manager.
When you have more than one business profile, you have to choose one profile to create a link for it.
Afterwards, proceed to the left menu and click on home.
You must click the Get more reviews button and copy the short URL. Later, you can share the link with all your customers.
Steps to create a Google review link short URL on your mobile device
Initially, open Google My Business app on your mobile device.
When you have access to more than one business profile, select one for which you have to create a link.
Afterwards, click on the “Customers” button, then click the “review” button.
At the top right corner you have to click on the share icon.
At last, copy Google Business Profile’s short URL so you can share it with the customers.
What are the Google feedback benefits?
Giving google rating is fast and straightforward, but the benefits are enormous. When more people leave their feedback for your business, you are more likely to achieve your business objective. Thus, it would be best if you started giving importance to the feedback as they hold an important place in your marketing strategy. Undoubtedly, Google is regarded as the most used and reliable search engine. As a result of this all the feedback proves to be an authentic information to make final decisions that are concerned with a particular product or a service. Nowadays, they are becoming vital for every business owner as they reflect many things related to their business. Overall they hold a significant position in your business‘s digital marketing strategy. Besides this, they contribute significantly in boosting local search rankings as it matters the most. Here are some of the benefits of customer feedback that are present below-
Generate more leads
Many customers show more trust towards online feedback than personal recommendations. All this feedback becomes a pathway that will help to generate leads as it matters the most.
Increase purchases
Before making any buying decision, customers first do a lot of research and read the feedback of others. The main reason for reading feedback is to feel confident before buying any product. The more Google feedback become a factor that will increase purchases, proving to be a tremendous asset for business.
Cost-Effective
One of the noteworthy aspects of feedback is that it is very cost-effective as no charges are attached to it. Plus, their contribution acts as positive endorsements for your business on your profile. In addition, it acts as free advertising for your business.
Free content for marketing materials
Your website becomes a platform where the visitors know about the excellent customer experience that is provided by your end. Moreover, your customer’s opinion falls under that category of marketing materials which has its own significance. All this feedback has the potential to leave a substantial impact on your new customers, which you can’t deny at any cost. The best thing about positive feedback is that you can showcase your website and share it on social media platforms.
Summary
In this article, you’ve learned how to get more Google reviews for business.Besides this, you will understand all the things that are concerned with it. But you have to make your mark. In this case, you want professional help developed for each situation you face. You will need a digital marketing agency to survive in the aggressive marketplace segment. Therefore to solve your queries related to Digital Marketing Strategies, you can take help from the SkySeoTech team. Our marketplace specialists will assist you in solving all of your problems regarding SEO Services and other Digital Marketing services. Kindly touch on the websites that are present below.
