Not everyone sees an improvement in web traffic by taking support of Google Accelerated Mobile Pages in the WordPress websites. But first, understand what it actually means. It is also known as AMP and it has become an open source initiative that enhances the mobile user- experience. However, its implementation is not easy as various issues can occur . So it is better if you disable AMP as soon as possible. Even though Google implements it, it is mainly used by web developers so that the browsing experience becomes faster. This can be possible by decreasing the website page’s loading time and using less data on mobile devices.
In addition, it will trim down some Javascript, CSS styles, animations, and other HTML elements. All these elements become the root cause of increasing page loading time. However, it was introduced in the year of 2015 when the websites weren’t fully optimised for mobile devices. Plus, many people had not the access to good internet connections which is another problem.
Therefore, the presence of AMP helps a lot in resolving the problem. In addition, it will trim down specific codes so that the page loads faster and becomes optimised for mobile screens. Nowadays, most websites are fully optimised for mobile devices, as it matters the most. Nevertheless, many users are forced to open AMP version pages while browsing. As a result, it becomes challenging to identify the website URL. Besides this, those pages don’t display some elements, including contact forms and embedded content.
Why do you need to remove Accelerated Mobile Pages on WordPress website?
It comes in the form of an open-source initiative that contributes tremendously to ranking your website faster for mobile users. Besides this, it will enhance the user- experience as it is one of the essential aspects. Further, it works on showcasing pages with minimal HTML and Javascript, and the entire content gets hosted on it. Later, Google will present that particular version for its users as they can easily click on the link on SERPs. Nowadays, many website owners and bloggers stop using it as there is no improvement in web traffic. In addition, it lasts the same while all other metrics show improvement. Here are the most common problems that users are facing while using it on their WordPress websites.
Visible drop in the conversion rate
The reason behind the switch from Google Accelerated Mobile Pages is a visible drop in conversion rates, which is a significant loss. However, in the AMP world, it has a confined set for JS and HTML. Therefore, most website owners choose to motivate the users to subscribe or fill their details in the contact forms.
Low user engagement
A low user engagement is another big issue that comes from it. There are numerous websites that are reliable on the interactions of user only. Some of the essential aspects, like clicks, user ratings etc., seem to be the strong base for numerous websites. However, it makes it very tricky for the website owners to maintain user engagement, resulting in a big issue.
How do you disable Accelerated Mobile Pages in WordPress?
To remove Accelerated Mobile Pages from WordPress then you have to follow some of the steps that are present below-
Step 1: First, you need to disable your AMP from WordPress–
The initial step is to disable AMP from the WordPress website and add another AMP that will support your website. The primary setting tends to be the same despite the plugin you are using. Firstly, deactivating the AMP plugin becomes necessary; in that case, you must visit that page. Further, it becomes necessary to click on the link of deactivation that is present below the plugin. When you deactivate the plugin, then it will dismiss AMP support from your website.
Step 2: Now, you need to set up the redirects
Disabling the plugin will eliminate the AMP versions from all the articles on the website. After doing this, your next step is setting up the redirects, as they are crucial. However, it is possible that Google has stored those kinds of pages in its index. As a result, it will display those kinds of pages in the search engine result pages (SERPs). Therefore, to settle this issue, you have to use a redirect so that users will reach your non-AMP pages. You can take assistance from the two methods that are present below-
Use a redirect plugin
One method is to go ahead with using a redirect plugin, as it can help you. Firstly, you must install and activate the Redirection plugin so that it can function. Later, you must go to the Tools >> Redirection page to set up the redirects. Most importantly, you have to include the following codes in the URL field first-
1 /(.*)\/amp
You must add the URL of your website in this particular website in this specific format. After then, choose the Redirections as you have to visit the group drop-down menu. Later on, tap on the button of Add Redirect in order to save all the necessary changes. It would be good if you check an AMP page of your website to examine whether the redirect is working or not.
You can manually set the redirects in .htaccess
If you do not want help from plugins, you can set up the redirect by taking support of a .htaccess file on WordPress hosting. All you have to do is link your website with File Manager, the section of Control Panel. After doing it, place the .htaccess file and edit it. Further, you can include the following codes that are present at the bottom section of your .htaccess file:
1 // Redirect AMP to non-AMP
2 RewriteEngine On
3 RewriteCond %{REQUEST_URI} (.+)/amp(.*)$
4 RewriteRule ^ %1/ [R=301,L]
At last, don’t forget to save all the changes and upload that particular file to your server.
Summary
In this article, you’ve learned how to remove Accelerated Mobile Pages (AMP) from WordPress site.Besides this, you will understand all the things that are concerned with it. But you have to make your mark. In this case, you want professional help developed for each situation you face. You will need a digital marketing agency to survive in the aggressive marketplace segment. Therefore, to solve your queries related to Digital Marketing Strategies, you can take help from the SkySeoTech team. Our marketplace specialists will assist you in solving all of your problems regarding SEO Services and other Digital Marketing services. Kindly touch on the websites that are present below.
