If you commence a PPC campaign, Pay-per-Click; should do an advertisement as it constitutes an essential part of online marketing. In this platform, advertisers must pay the money when users click their ad. Besides this, Google acts as a vast service provider in advertising. Therefore, advertisers can efficiently run their ads and do bidding for the ad positioning on the search engine.
Only the supported link of the business will be visible on the search engine if the users are searching for that type of keyword by bidding on the specific keywords. There are so many ideas that came to mind to promote the business. But to look for an affordable idea is to commence a PPC campaign for your business. These PPC campaigns will drive instant results, which is a huge advantage.
Proper knowledge can be acquired if you take help from professionals. Through professional guidance, you can understand things in a bigger picture and see things from a different perspective. There are so many types of ads campaign out there, but you need to be aware of them.
We, SkySeoTech, will help you create a PPC campaign for your business. Our professionals will suggest to you the ways as per the requirements of your business which can easily match with the Google Ads which will benefit your business.
7 Steps to Commence a PPC Campaign for your business
Here are the seven steps that will help start a PPC campaign for the business. All these steps will provide you with the information in an elaborated manner to understand all the steps.
1. Starting of Brainstorming
The primary step for any successful campaign begins with detailed research work, and most research work should be associated with custom research. More importantly, before launching your campaign, you should be aware of customers’ preferences and demands. Besides this, the selection of keywords is also an essential attribute in running the ad campaign. But if the customers are not searching for those keywords, resulting in no conversion, which is not suitable for your business. In such a case, you need to start with brainstorming keywords.
You should know everything more comprehensively, which means you should prepare the list related to the customers’ preferences. In addition, you should give more attention to the targeted keywords present in the PPC ad campaign that the consumers are searching for. It is essential to place the most chosen keywords to increase the conversion rates.
2. Check the keywords requirement before starting a PPC campaign
It’s time to focus on the requirement of the keywords, as keywords play a vital role. You can take help from the tool provided by Google Ad Words, the Keyword Planner tool. Because it will quickly help you find out the keywords you are searching for. The device will provide you with the exact keywords which you have picked. Because it will show the search volume, Cost-Per-Click (CPC), and other essential data. It is the fastest way to authenticate all the keywords. You must know the average search volume, the recommended bid, and the competition for the specific keyword. In bidding, the keywords with good search volume and high competition usually have more CPC than the lower ones.
3. Organise All PPC Keywords
You have to organize data related to the targeted keywords into the targeted groups associated with each other. In grouping the keywords, remember that the search plan can be switched from specific long-tail terms to broad keywords. Because it is essential to consider this type of fact while arranging the keywords. The compacted groups will rectify the keywords’ performance and refine the targeted groups by making more specific and relevant ads.
4. Do not forget to add Negative Keywords in the first campaign
When you want to commence a PPC campaign, you need to place some negative keywords. By tagging the negative keywords to gain the audience’s attraction. It is a simple technique that allows you to display the PPC ad if you search for those keywords. The keyword selection is completely based on the Cost Per Click (CPC), the volume of search, and the level of competition. Every keyword works differently, and it becomes the medium to attract customers by clicking. It will lead to a high jump in the bounce rate and no conversion.
5. Understand PPC campaign Google AdWords Budget
During the research, work use should always think that the audience you are targeting is using these keywords for searching the product and many other essential things. A huge question arises are you capable enough to afford the PPC campaign Google AdWords budget. All you need to do is regulate the cost of the keyword and settle the price based on the conversion rates and profit motive.
You can also use the given formula below-
Maximum CPC = (profit per customer) x (1 – profit margin) x (website conversion rate)
6. Do Research of the Competitive Landscape
The process to know about the competitors will help you to understand things in the elaborated form. You can use a tool like Google AdWords to study the data. After signing in to the account, you have to go to the Auction Insights Report, which is present on the campaign’s dashboard. The report will tell you about the share of impressions, and there is the possibility of having a lot of competition on the same keyword. In that case, you are supposed to factor in the share of impression.
7. Write an Impressive Ad Copy
Content has so much value, and your writing style is one of the most significant factors in the PPC campaign strategy. The presence of the right keywords is essential. When you begin writing impressive copies, it will benefit you a lot. Content should be in such a manner that it can easily target selective audiences who are more likely to click and convert. You have only restricted space in the ad copy, due to which it is essential to write good content.
Your ad copy should follow these four components-
Headline- The headline must be short, to the point, and quickly gain users’ attention.
Display URL– You must mention the brand name in the display URL, and the URL should not be very long.
Description– The Description should be compelling, highlighting why the customers should buy your product instead of others.
Call to Action– A Call to Action (CTA) is a powerful element that helps users take spontaneous action.
Use Ad Extensions
Ad extensions seem to be one of the best ways to grab the users’, and it also helps in clicking on your given link by the customers. It permits you to include the secondary details in the ad displayed when someone searches for them.
Ad extensions for Google Ads, include:
Site link extensions will allow you to include more than one link.
Call extensions are mainly used for telephone numbers.
Structured snippet extensions are those types of extensions that will highlight particular aspects or features of your products.
Location extensions are used for businesses who are having a physical store.
Price extensions mainly display pricing options before the customer, as when they click, it will directly navigate them to your website.
Pay Per Click {PPC} Campaign Types
There are various types of Pay per Click Campaigns. It is vital to be aware of all the types of PPC ads by exploring every option; only you know things in an elaborate form.
1. Search Ads PPC Campaign
Search ads are too common, and advertisers usually commence a PPC campaign with this strategy. The first step begins with opting for the right keywords, which will be displayed and then they have to tell the Google Ads about the ad copy. Those will be visible to the users when they search for that particular keyword. Apart from this, advertisers should take care of the amount they pay when their ad is being clicked. In addition, search ads work on the auction system, in which the advertiser is bidding on the keywords.
2. Display Ads PPC Campaign
It is considered a good form of paid advertising where you can advertise the concerned product or service to the users when they are looking over the internet. Digital advertising only works when the advertiser’s ads will be shown to the users only if there is any sign of interest towards their product. There is a possibility of low conversion rates in display ads compared to search ads. However, Display advertising is used mainly for the product’s brand awareness.
3. Video Ads PPC Campaign
Video advertising is an innovative way in the field of advertising. The advantages of paid video advertising are that your video can be shown to a broader audience as people love to watch the videos. People will be more aware of your business through video advertising as you don’t need to build the audience.
4. Shopping Ads PPC Campaign
A shopping campaign allows ads to be visible on the search engine. The shopping ads carry the picture of the product being sold, the product’s price, title, and a brief description of the product. The e-commerce business owners create most shopping campaigns as their primary purpose is to sell their products. This type of campaign seems to be very beneficial for your business. The users get to know everything about the product in detail by reading the description of the product’s image and the description before buying it. It is quite evident that this campaign has high chances of conversion rates.
5. Paid Social Ads PPC Campaign
Paid social advertising includes showing ads to the users while browsing over a social media platform. There are plenty of paid social platforms that are offering the services of PPC advertising services. Some of them are Facebook, Instagram, Twitter, LinkedIn, etc. Advertisers can quickly go ahead with the option of Instagram PPC campaign within the Facebook PPC because Facebook owns Instagram. The users extensively use Facebook ads to enhance their reach, and they can easily add Instagram as a secondary form of placing in their campaign.
6. Remarketing Ads PPC Campaign
A remarketed ad is another type of PPC campaign you can run to reengage with your audience. Many people will visit your website and know about your products or services, but they do not turn to your side. The reason can be that they are also taking so much time or looking for various other products before buying the product you are selling. In that case, you need to understand that you perhaps lost your lead, and then you have to go for remarketing ads to think about the presence of your business and brand.
7. Google Shopping PPC Campaign
Google shopping ads are another form of paid advertising which you can use for your business, and it will also support you by finding the leads for your product. These ads display in the carousel format above the main search results of Google, and it allows users to look over the products and their prices.
8. Gmail Sponsored Ads PPC Campaign
Gmail Sponsored ads allow you to do business through the support of advertisements on it. This can be created within the Google Ads, on which many campaigns create like display campaign, shopping campaign as per your needs and demands and there only you can make the advertising of Gmail Sponsored. In the Gmail Sponsored ads, users will see an advertisement that will look like the regular email you see. Once the user clicks on the ad, it will take them to that particular website.
Unlike previous marketing methods, the new style of PPC marketing campaign provides extreme control and management overwork. Because businesses can minimize ad spend in segments that are not effective and foster in parts that work.
It shows the effectiveness of PPC to squeeze every single budget penny for better ROA (Run-On-Ad).
The most significant advantage of this marketing style is its popularity across the global digital market. PPC campaign helps get quick results, trustable returns, and a unique style of marketing. Moreover, it also assists in attaining higher visibility on Search Engines, including Bing and Google.
Summary
To start or effectively run a campaign, you need expert assistance to adapt to every situation you face. So, you will require a professional team that can help you effectively start a PPC campaign and run it more effectively than ever.
Activities related to commence a PPC Campaign are Starting Brainstorming, Checking the keywords requirement, Organising All PPC Keywords, and Negating Keywords in the first campaign, Understanding the PPC campaign Budget, Researching the Competitive Landscape, and Write an Impressive Ad Copy. All these activities are essential in their own ways, and they will add more value to your PPC campaign.
If you want to collect extra information about how to start a PPC Campaign, you can contact the experts of the SkySeoTech team.
Solve your queries associated with Commence a PPC Campaign by taking suggestions from the SkySeoTech team. Our market experts will help you resolve all your problems. Kindly contact us on the websites given below.
