Want to know how to do Facebook analytics for targeted marketing. But first, understand what it actually means. It is a tool that will give you an in-depth analysis of each aspect of the consumer journey across numerous channels. Moreover, all this data will help you to understand more about your audience so that you can take a more wise decision. In the current scenario, a platform like Facebook can be a huge advantage. Due to these reasons, many brands have created a page where visitors can view their posts, images and events.
Another important thing is that brands can access insights on engagement, post and reach etc. However, many individuals have the notion that a platform like Facebook is ideal for connecting with family or friends. But for many businesses, this platform is not only about social interactions. Moreover, this platform allows businesses to reach out to their target audience and understand customer choices and behaviour. Besides this, you can plan your strategy to help your audience know more details about your products and services.
One of the best ways to get better results is to give importance to analytics so that you know all the things in a better way. Furthermore, you can use them to enhance your performance which is concerned with marketing and all your business efforts. Undoubtedly, this platform contributes significantly to getting more leads for the business. Therefore, you need to take all the correct decisions possible with the help of analytics.
Why is Facebook Analytics important in marketing?
Many reasons highlight the importance of Facebook analytics in marketing. In social media marketing, a platform like Facebook is an asset for marketers. This platform is ideal for advertising as it will help marketers in brand awareness and lead generation goals. Besides this, it will also increase traffic to your website, which is essential. Its comprehensive capabilities and user base become necessary for any social media marketing campaign.
How to use Facebook Analytics for marketing?
Here are some of the steps that you can use to do Facebook Analytics for marketing
Overview:
Page’s Performance
The overview tab present within Facebook Insights proves to be a fundamental metric when concerned with page summary. It will also provide you with information related to the performance of the recent post.
Page Summary
The page summary area showcases some crucial aspects of your page, which include Page Likes, Post Engagement, and Reach. Besides this, it will highlight the change in percentage from the earlier period and indicate it in the form of graphs.
Your 5 Most Recent Posts
This option will deliver all the relevant information related to the latest five posts —post caption, targeting, reach, and engagement. It will help you see your posts’ performance and which posts are performing well.
Pages to Watch
The feature of Pages to watch is helpful as it will instantly compare your page with other pages. When you click on any of the pages, it will display the top posts of that respective page. In addition, it will help you see the overall performance compared to your rivals as it matters the most. When you view all the top posts on that particular page, you can know whatever is in the trend.
Likes:
Origin of Likes
When you click on the Likes tab, it will tell you about the number of likes your page gets. Besides this, it will highlight other aspects such as growth, averages, and sources of the likes. Some of the factors that you have to consider that are present below-
Total Page Likes as of Today
It will represent all the information in a graph form that will display an overall trend of your page likes. If the graph shows performance in a downward trend, you need to work on it to improve the performance.
Net Likes
From its graphical representation, you will understand the daily progress of your page’s likes. Furthermore, it is good to have favourable net likes, but it will help to track the unlike trend.
Where Your Page Likes Happened
This graph will tell you the origin of page likes, which can be from ads or page suggestions that Facebook offers to its users.
Reach:
Your reach and what components affect it
The Reach Tab will inform you about the reach when it is mainly concerned with Facebook pages and posts. Here are some of the factors that will help you to determine your reach-
Post Reach
A metric like a post reach shows the number of people who view your post, which can be done organically or through promotions. Moreover, it becomes an easy pathway to examine your organic reach over time.
Reactions, Comments, and Shares
When a social media post gets engagement, then Facebook will present it to others because it gets more engagement. It is very clear that more engagement will result in higher reach.
Reactions
It is a representation in the chart form that will be visible only when you receive massive reactions to your posts.
Hide, Report as Spam, and Unlikes
All these tags of Hide Post, Report as Spam and Unlike Page will fall under the category of negative feedback. All these factors indicate that users tell Facebook they don’t want to view their posts. As a result of this, it will present all these posts to limited people.
Total Reach
An attribute of total reach states how many people view any activity from your page, which includes posts, ads, etc. However, seeing how the organic and paid reach grows is a suitable medium.
Page Views:
Who looks at which section of your Page?
The Page Views tab will become the source of your traffic report. Here are some of the points that will tell you about the medium of traffic
Total Views
The attribute of Total views will emphasize the number of times people have seen your page. There can be a possibility where the same individual views your page twice; then, it will count as two views.
Total People Who Viewed
The metric of Total people who viewed will suggest how many people have seen your page. For example, if the same individual comes to your page twice, it will count as one.
Top Sources
The graphical representation of top sources will determine the top five traffic mediums concerned with your page. When you know all these mediums, you can work on them to uplift page views.
Actions on Page:
What did people do on your Page?
The Actions on Page tab will help you understand what people do when they view your page. However, Facebook considers some actions, such as getting directions, clicking on the website, etc.
Total Actions on Page
The graph will display the number of actions you have taken on your page. If you are involved in the local business, you will emphasize getting directions to guide users about your place. If you are in an online business, you want more website clicks.
People Who Clicked Action Button / Get Directions / Phone Number / Website
These graphical representations give you an idea of how many people come forward to take those respective actions on your page.
Events:
How prosperous are your events
When you take the initiative in planning Facebook events, the Events tab will provide you with all the essential details of all events. Furthermore, you will know what is working and what is not working in the event promotion. From the acquired data, you will learn how many people saw your event and your audience’s demographics. Here are some of the points that you should consider-
Events Stats (Awareness/ Engagement)
The graphs will present all the data that is concerned with the awareness and engagement of all events. You can see the following data demonstrate below-
Events Stats (Audience)
All you have to do is segment your audience by age, group and gender. Moreover, this type of bifurcation will help you to understand the kind of people who shows their interest in your events.
Videos
How your videos are doing?
When you go to the videos tab, it will let you know how videos perform on the pages. Most importantly, it will deliver information that is concerned with video videos. Here are some of the aspects that you should know-
Video views
You will understand the no.of times your videos were viewed from the video view graph. A platform like Facebook counts up to 3 seconds or more as a video view.
10 Second view
It will let you know the number of times your videos are watched for 10 seconds or more. If the duration of your video is less than 10 seconds, then Facebook will consider it in the category of 10-second view.
Top Videos
In this section, you will see the performance of the top five videos. Moreover, it will brief you on which types of videos are doing well.
People:
Who liked, noticed, or engaged with your Page
It is a basic framework that will let you know who liked and engaged with your post or pages. Some of the points that are present below that you have to consider-
Your fans
All the individuals who liked your page are considered your fans. Even though you can segment it further based on gender, language and location
People reached/ people engaged
People reached are the people who view your posts within 28 days. When it comes to engaging people, it is concerned with people who liked or left a comment on your post.
Best Facebook Analytics tools
Here are some of the best Facebook Analytics tools that can help you in marketing
Facebook Insights
A tool like Facebook Insights will help you assess the content insights and provide you with all the relevant details of your audience. When you use this tool, you will know all essential information, such as who is following and liking your content. Moreover, it will let you know to gather all the relevant details of your audience as it matters the most.
Hootsuite
A tool like Hootsuite proves to be helpful for Facebook analytics so that you can get all the vital data. The best thing about this tool is that you can monitor your performance across all social media networks. With this tool’s help, you will know more about your marketing efforts. Some of the metrics that you will see are present below-
Clicks
Comments
Reach
Shares
Video views
Video reach
You get access to look at the growth of your followers and focus on the aspect that will help you to get better results.
Facebook Business Suite
A tool like Facebook Business Suite becomes that spot that will help you to link accounts on Facebook and Instagram. All you have to do is regulate all your marketing and promotional activities. However, you can quickly go to the Business Suite’s Insights section if you want to see insights. In addition, you will get to know about the trends and visual reports. All these insights include all these things that are present below.
Engagement, including likes and comments
Demographic information about your followers
Reach of your Facebook Page
Summary
In this article, you’ve learned about how to do Facebook analytics for targeted marketing . Besides this, you will understand all the things that are concerned with it. But you have to make your mark. In this case, you want professional help developed for each situation you face. You will need a digital marketing agency to survive in the aggressive marketplace segment. Therefore to solve your queries related to Digital Marketing Strategies, you can take help from the SkySeoTech team. Our marketplace specialists will assist you in solving all of your problems regarding SEO Services and other online Digital Marketing services. Kindly touch on the websites that are present below.
