Want to know why Google My Business is important for business. But first, understand what it actually means. It acts as a free tool that will help small businesses to increase their presence on Google searches and maps. In addition, it provides support to small businesses in maintaining their Google listings as it matters the most. All these things will also help attract new customers, which proves to be a huge advantage for the business. It consists of adding your business name, location, and working hours.
Furthermore, it will assist in keeping track of all the customer reviews and reply to all their complaints. Moreover, you have the option to include, and you could collect data related to how users are searching for you. This platform seems to be very helpful for those who are very new to this digital world.
It is quite evident that users are searching for a product or a service that are close to them. Therefore, it will increase the chance of buying, and it becomes essential that particulars related to your business be there. Due to all these reasons, you need to ensure that all the present data on Google should be precise and complete. Therefore, it seems to be a suitable platform that will help enhance the presence of business in local search results. But the thing that matters the most is to enhance the visibility of the search engine, and this platform is suitable in that way. Through this blog, you will know all the things in an elaborated manner.
Steps to get your business on Google My Business
Here are some of the steps that will help you to get your business on Google My Business
Step 1: Make sure you have a Google Account for your business
The initial step is to make sure you have a Google Account for your business, as it is essential. Even though if you have access to this account, it should not be used for personal use. But if you don’t have the account, then take help from the steps that are present below-
Go to accounts.google.com/sign in.
Tap on “Create account.”
You will discover the drop-down menu, which offers you two options. After then, you have to select the option of how to get your business on Google business.
At last, you need to provide all the necessary information that is required.
Step 2: Make sure you have a Business Profile
The next step is to ensure that you have a business profile, as it seems mandatory for Google business listing. Moreover, the profiles of Google business is entirely different from separate Google My Business account. When it is a business profile, then it can live on its own without having a Google my business account. But it can create a problem as the business owner doesn’t get access to control over the data. It becomes mandatory to gain a claim over it which is possible through Google my business account. Some of the steps you can take help to create a business profile.
Firstly, you have to go to Google.com/maps.
After then look for the business name.
The profile exists if you can see your business name in the drop-down section and its address. But if the business name doesn’t appear, you have to select it.
Later on, you have to select “Add a missing place,”
All you need to do is to provide the requested information. In addition, you have to ensure that you could see the option to claim your business.
Step 3: Sign up for a Google My Business account
The next step is to sign up for a Google My Business account to get the claim of your business profile. Moreover, you can follow some steps to create your account-
The first step is to make sure that you are logged into your
Google account.
After then, go to google.com/business
Now, you have to select “Manage now.”
Later on, you have to fill in the primary information, which includes
Business name (creative business name ideas here!)
Address
Website
Phone number
Delivery area (if applicable)
Category
Step 4: Request to claim your Business Profile
You have to request to claim your business profile as creating a business account is insufficient. Furthermore, it becomes mandatory for you to inform a search engine like Google to connect with them. In addition, it can be achieved by verifying the ownership of your business. However, it can be done by following two options that are present below-
Claim request method: 1
The first step is to go to google.com and search for the business name and location. However, if you have seen your profile, you have to look for the option of owning this business.
A screen will be presented to you which manages this business to reply to the reviews. It would be advisable to follow all the essential steps that will help you claim your business.
Claim request method: 2
The initial step is to go to Google.com/maps.
After then, you have to type your business name.
Later on, click on your business profile.
You will get to see an option of “Claim this business.”
After clicking on the option to claim this business, it will take you to the same screen, but it will appear over the map this time.
Step 5: Verify ownership of your business
The last step is to verify ownership of your business, as you have to tap on the option of manage now. After then, you need to fill in all the essential details as it is necessary to assure that you are the suitable owner of the business. However, if you have access to your business profile and your business account, you will get the verification instantly.
Does Google my business affect SEO?
Yes, Google my business affect SEO at the local level. When your profile is verified and optimized, it will increase your chance to rank higher at SERPs. It accomplishes this by sending social indications to Google to drive traffic to your site. In addition, it will also offer social evidence, which are summarized in the form of reviews. Google states that local search results are completely based on relevance, distance, and prominence.
Relevance– It means how a listing goes well with the user’s intent.
Distance– Google emphasized uniting searchers with the verified business that are nearby.
Prominence– It indicates how famous your business is.
Steps to optimize your Google My Business profile
Here are some steps that can help you to optimize your Google My Business profile-
Complete all elements of your profile
Firstly, you need to complete all elements of your profile as it is essential. Moreover, a search engine like Google states that businesses have filled in all the accurate information. Besides this, it will also enhance the count for relevance. The primary purpose is to inform the users about what you do and where they can visit. But in case there is any change in business hours, you should make all the necessary changes.
Verify your location
Another important thing is to verify your location as they appear in search results. Thus, a location that is verified will also enhance the score when it is concerned with the distance aspect.
Add real images and videos of your business
It is vital to add real images and videos of your business as it can be helpful. Moreover, it would help if you made sure that your logo should be present and a cover photo in the profile. It would be better to use consistent images on your social media profile, making it easier for people to identify the brand. Besides this, you can include images and videos that highlight your work and team members. According to Google, businesses that use images will usually seek more requests for direction.
Include keywords in your profile
Another helpful technique is to include keywords in your profile, as selecting proper keywords will improve the relevance. However, it would be best if you preferred to use the keywords naturally as it is crucial. Moreover, you should avoid keyword stuffing as it will not be beneficial.
Encourage and answer reviews and questions
Another helpful method is to encourage and answer reviews and questions the visitors ask. Moreover, reviews also help in improving the Google ranking. If you want to get good reviews from the visitor’s side, it’s your duty to provide excellent service to them. Even though Google will facilitate a direct link to get the reviews of the customer.
Importance of Business Listing
Here are some of the reasons that will highlight the importance of business listing that you should know-
Prominence in search results
A listing plays an important role that will enhance your presence at SERPs. In addition, it will also help in identifying your business, whether it is present in an online or offline manner. The listing plays an essential role as it will guarantee that the name of brand will appear in the searches. However, all these are dependent on factors like competition in the local area and review scores. The best part is that if you make it possible to be present in the top three results. When you appear at the top, it will increase people’s chance to come to your site or any physical store.
The importance of local search
A platform like Google My Business is mainly concerned with local searches, and it includes those searches that are nearby area and the searches of the outside area. The primary goal is to enhance the presence of your business in local search results then; this platform will be helpful. Even though one survey indicates that mobile users prefer to click on the top three results that will appear.
The importance of mobile search
It is quite evident that the importance of mobile search has been increased in the current scenario. Many people prefer to search on mobile phones as it is more convenient to them instead of desktops. Furthermore, people used to search through ‘near me’ search stats, and a significant portion of mobile search activity is likely to be local. All these reasons make mobile visibility more prominent, and for some businesses, mobile searches seem to be impactful.
It makes it easier for customers to find you
The presence of a listing makes it easier for customers to find you as it matters the most. Moreover, the listing will display all the prominent details that will help visitors recognize your business. Some of the essential details like opening hours and maps that guide direction will increase the chances that they might visit a store.
Find insights into customer behaviour
A search engine like Google offers the data that can be used to gain insights into customer behaviour aspect. Through this data, you could decipher how the visitors are finding you and other essential data that can help you.
Summary
In this article, you’ve learned about why Google My Buiness is important for business. Moreover, it acts as the platform that will enhance your presence that is concerned with local searches. In addition, the listing will display all relevant details of the business which will help the visitors to know more. Besides this, you will understand all the things that are concerned with it. Therefore it acts as one of the best platform that will contribute a lot in the growth of business. More importantly, it would be better if the business would take support of this platform to increase their reach. But you have to make your mark. In this case, you want professional help developed for each situation you face.
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